Life Day 24112: Getting to Know You

July 18, 2013 at 12:01 am | Posted in Today's Reasons To Celebrate | Leave a comment

Today is Thursday, July 18, 2013.
Good morning customers. The first holiday today is Get to Know Your Customers Day. Whether you are an entrepreneur, a salesperson, or an executive, Get to Know Your Customers Day encourages you to take time today to get to know your customers. Most small businesses already know the value of greeting their customers personally and catering to their needs. Many large corporate enterprises such as “big box” and “chain” stores, however, often don’t seem to care about customer relations at all. Whether you own a business, are a manager, or just an employee, there are steps you can take to improve the relationship between you and your customers.
1) Create a consistent experience. Let the customers know what they can expect every time they patronize your business.
2) “Peoplize” your business. Treat your customers the same way you would like to be treated if you were a first time customer at your business.
3) Remember that without your customers, you don’t have a business. Ensure that the way you treat your customers makes them want to patronize your business regularly.
This holiday is actually celebrated four time a year; on the third Thursday of each quarter.

The other holiday today is International Mandela Day. International Mandela Day celebrates the birth of Nelson Mandela. It is a United Nations holiday created in 2009 to recognize the contributions of Nelson Mandela to the struggle for democracy internationally and the promotion of a culture of peace throughout the world.
Nelson Mandela has devoted his life to the service of humanity; as a human rights lawyer, a prisoner of conscience, an international peacemaker, and the first democratically elected president of a free South Africa.

The food-related holiday today is National Caviar Day. Caviar is the processed and salted roe of fish. Roe is the mass of eggs contained in the ovaries of a female fish or shellfish. While people use the word caviar to describe any fish egg, true caviar comes from the sturgeon, which lives in the Caspian or Black Sea and includes such species as beluga, sevruga and ossetra. The sturgeon and its different species are known to produce the finest varieties of caviar.
A female sturgeon’s roe supply isn’t as puny as you might think and can comprise up to 25 per cent of her body weight. Given that some mature sturgeons can weigh up to 300 pounds, each female can supply a substantial amount of caviar during her lifetime. The smooth tiny eggs are usually black, though caviar comes in many shades, including red, gold and grey.
According to the Caviar Guide, the term caviar comes from the Turkish word havyar, derived from the Iranian word khayah.
Caviar berries are rated on a variety of characteristics, including egg color, lucidity, maturity, size and uniformity. The caviar’s fragrance and egg-shell hardness also contribute to it rating.
It may be hard to believe, but at one time, caviar was served in bars, sometimes for free like peanuts are today to encourage customers to drink more. That was during the caviar boom experienced in North America during the 19th century after sturgeon fish were discovered in U.S. rivers. The supply was so rich that Canada and the U.S. became the major suppliers of caviar to Europe. By 1900, the U.S. was the largest producer in the world, generating over 600 tons a year.
Because so many fish were harvested for their caviar, a ban was imposed on commercial sturgeon fishing in 1906. By then, though, Americans had grown to love caviar. Cesar Ritz put it on his menu and caviar secured its place in high-end dining establishments that began popping up at this time.
The ban never countered the dwindling sturgeon population, though, and by the 1960s the price of caviar skyrocketed due to scarce supply. Today, there are limits and bans on fishing as well as exporting bans on caviar in an effort to conserve endangered fish supplies. Naturally, these restrictions raise the price of caviar even more.

On this date in 1947 – U.S. President Truman signed the Presidential Succession Act, which placed the Speaker of the House and the Senate President Pro Tempore next in the line of succession after the vice president.
Also on this date in history.
1536 – The authority of the pope was declared void in England.
1872 – The Ballot Act was passed in Great Britain, providing for secret election ballots.
1914 – Six planes of the U.S. Army helped to form an aviation division called the Signal Corps.
1927 – Ty Cobb set a major league baseball record by getting his 4,000th career hit. He hit 4,191 before he retired in 1928.
1932 – The U.S. and Canada signed a treaty to develop the St. Lawrence Seaway.
1936 – The first Oscar Meyer Wienermobile rolled out of General Body Company’s factory in Chicago, IL.
1942 – The German Me-262, the first jet-propelled aircraft to fly in combat, made its first flight.
1964 – Pete Rose (Cincinnati Reds) hit the only grand slam home run of his career.
1970 – Ron Hunt (San Francisco Giants) was hit by a pitch for the 119th time in his career.
1971 – New Zealand and Australia announced they would pull their troops out of Vietnam.
1985 – Jack Nicklaus II, at age 23 years old, made his playing debut on the pro golf tour at the Quad Cities Open in Coal Valley, IL.
And, in 2001 – A train derailed, involving 60 cars, in a Baltimore train tunnel. The fire that resulted lasted for six days and virtually closed down downtown Baltimore for several days.

If you were born on this date, you share a birthday with the following list notables.
William Makepeace Thackeray 1811 – Author.
Vidkum Quisling 1887 – Politician.
Chill Willis 1903 – Actor.
S.I. Hayakawa 1906 – Educator, politician.
Clifford Odetts 1906 – Playwright.
Hume Cronyn 1911 – Actor.
Harriet Nelson 1912 – Singer, actress.
Richard “Red” Skelton 1913 – Entertainer.
John Glenn 1921 – Astronaut.
Dion DiMucci 1939 – Singer.
James Brolin 1940 – Actor.
Martha Reeves 1941 – Singer.
Ricky Skaggs 1954 – Singer.
Audrey Landers 1959 – Actress.
Elizabeth McGovern 1961 – Actress.
And finally, Vin Diesel 1967 – Actor.

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